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Have you ever imagined that our world is filled with harmful skincare substances?


According to a study by EWG, the largest cosmetic database organization in the United States, in 2005, more than 200 industrial components and contaminants were detected in the umbilical cord blood of newborn infants.


This result shows that the cosmetics and skin care products that women use every day contain a lot of harmful ingredients. And it will enter the body and stay in the blood, and even pass it to the baby through the placenta. To reduce the absorption of harmful ingredients, we must choose safe and non-toxic clean beauty products.


Therefore, Formulas is committed to providing everyone with a safe and non-toxic choice of skin care products.

It's Formulas' nontoxicity metric, It's the future we want to build.

Our clean and pregnancy-friendly standard


I was in pregnancy when I started Formulas.

I do understand that how much we care about whether the the products are safe or not, in the point of view of a pregnant woman.


However, for most people and even for salespersons, they don't have enough knowledge to define a pregnancy-friendly skincare products.


This is why we are here.


Formulas has already selected the suitable ingredients for you.


Our metrics are: 

From my own perspective as a pregnant woman, only when I feel comfortable to use the product, I would recommend to you, which means the products are guaranteed to be safe with our confidence!


For your skin and health, Formulas refused to use hundreds of harmful ingredients that commonly used in skin care products.

We aim to develop the truly effective, pure, and burden-free skincare formulas.

All of our products are free from the following ingredients:
Methylisothiazolinone 甲基異噻唑啉酮防腐劑
Petrolatum 石油/礦物油/石蠟
Synthetic fragrance 合成香精
Microbeads 微塑膠
Caffeine 咖啡因
Retinol / Vitamin A 視黃醇/維生素A及其衍生物
Salicylic acid 水楊酸
benzoyl peroxide 過氧化苯
Hydroquinone 對苯二酚
Formaldehyde-releaser 甲醛釋放類防腐劑
(eg. quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea) 
Chemical sunscreen 化學防曬劑
(eg. oxybenzone, octinoxate, octisalate, octocrylene, homosalate and avobenzone)
Tetracycline 四環黴素
Dihydroxyacetone 二羥基丙酮
Parabens 對羥基苯甲酸類防腐劑(eg. methylparaben, propylparaben, butylparaben, ethylparaben) 
Ethanolamines 乙醇胺 (eg. DEA, TEA, MEA) 
Phthalates 塑化劑
Toluene 甲苯
Triclosan 三氯沙
Alcohol 酒精
Synthetic fragrance 合成香精
BHA, BHT 合成抗氧化劑
Propylene Glycol(PPG) 丙二醇
Polyethylene glycol (PEG) 聚乙二醇
Sodium Lauryl Sulfate/Sodium Laureth Sulfate 硫酸鹽起泡劑
Kojic acid 曲酸
Menthol 薄荷腦


Do skin care products have to contain preservatives?


Q: Without preservatives, how can you ensure that the product is safe and less susceptible to contamination?

A: In fact, there is a set of measurement standards internationally! In order to increase the confidence of customers,


This year, we decided to send the product to SGS for testing!
The results of the report confirmed that Formulas's formulations passed the "Preservative Efficacy Test" in the European Pharmacopoeia with highest standard.

This shows that our products can be stored for at least two years, and our products are of the ability to fight common contamination, and effectively inhibit the growth of bacteria in the product.


"We have achieved not only Clean Beauty,
but the highest standard of Clean Beauty. "

Do you know which skin care brand containing microbeads? 🧴🧴🛁


In September 2021, Hong Kong Environmental Protection Department officially launched the voluntary phase-out program for personal care and cosmetic products containing microbeads  

The governement cooperated with the cosmetic industry to implement the "Bye Bye Microbeads" Charter,

Participating organisations are encouraged to gradually phase out rinse-off products containing microbeads in Hong Kong,

Let consumers make the right choice when purchasing products without microbeads, work together to reduce the potential impact of microbeads at the source.


🌿We are so glad to announce that Formulas has participated in this sheme, which means all of our products do not contain microbeads.

You may also visit the EPA website for more,

Check to see if the brand you are using is on the list.

Source: EPA